Let's not mince words. Things are tough out there. For many, sales are not falling, they're plummeting. Right at the moment we're being hit by an economic storm every bit as violent and destructive as the weather bomb that has swept over the country a couple of times in recent weeks.
A long-time client and I were talking about his coping strategy yesterday. I didn't need to give him advice, he had it in a nutshell:
- believe absolutely that you'll come through
- focus intensely
- be decisive - no decision is worse than a wrong decision in knife-edge situations
- act quickly
- banish nostalgia - the past tells you nothing
- don't drink too much
- stay fit
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